skip to main bit
a man slumped on his desk, from 'The Sleep of Reason Produces



Archive for February 15th, 2012


reality distortion field lensing

I think about Steve Jobs these days on average about once a day. I’d like to pretend I think about Apple, because I could then say that it’s because I’m pondering the future of the post-PC world, and get to stroke my chin in a punditly fashion, but it’s mostly about Steve Jobs.

One of the Jobsian moments I’ve thought about a lot is from this Walt Mossberg interview (back when Steve was only talking publicly to people called Walter). In this clip (starting at 0:36:41; it should jump straight there), Jobs talks about the origin of the iPad, and mentions how he gave the prototype tablet hardware to  “one of our really brilliant UI folks”, and they created inertial scrolling and rubber-banding.

Honestly, I’ve thought about that one really brilliant UI person a lot since that interview. I wondered what it must be like to have created part of the iPad’s interface, but never to be really be known as the creator of this thing, or even co-creator. I think about movie credits, and how I sit around until they get to the system administrators, because it’s still a novelty to me that films have system administrators, and that they too get a credit. (I also love that in Silicon Valley, sometimes, when you got to this bit in the film on premiere night, there would be this little cluster of cheers from a corner of the theater).

I’d think of the previous obscurity of people like that, and the little growing embers of fame that started glowing when people like jwz and Andy Hertfeld could actually speak to you, rather than just be sealed names in an About box somewhere. And, like much of Apple, I couldn’t quite work out whether the return of the impresario auteur in the form of Jobs was a throwback to some earlier age of Peter Norton and Dan Bricklin headliners hiding a relatively anonymous team, or the future. Was it that engineers had got too much power, and were going to get eclipsed? Or was it that individual geeks had had a brief moment of uncharacteristic rockstarriness, and there would be a return to the mean of shy, backgrounded engineers working on projects far vaster than them?

As anyone who has heard me speak recently knows, I’d be happy with geeks getting a little less power in the world, or at least realising the ramifications of the power and status they currently do wield. But I think I’d feel a little saddened if their ideals or goals were subsumed into the will of someone else, or a corporate direction.

Anyway, I don’t think Bret Victor was the engineer that Steve Jobs no-name-checks in that interview. Apple employees aren’t entirely without credit, and looking at the inertial scrolling patent, I’d guess that maybe it was Bas Ording who built that first demo. The time line doesn’t work either — Victor wasn’t around at Apple when those first experiments were going on.

But in this video, Victor, who used to work for Apple, not only made me feel like he embodies in his work all the best bits of the iPad’s innovation, but also the example of principled, individual, direction that I miss from never meeting or hearing from Apple’s engineers.

It’s an hour long, but if you’re like me, you’ll be drawn in by the first fifteen minutes, and then be surprised and heartened by the last fifteen.

In the last day or so, I’ve thought a lot more about Victor and the role models he cites than about Steve Jobs, and I think that’s a healthy thing for me. It sounds like it was a healthy thing for Victor too.


petit disclaimer:
My employer has enough opinions of its own, without having to have mine too.