I use public transport a lot – even in Silicon Valley, where it sucketh like the Black Hole of Calcutta. To do so in such bus and train deadzone requires exactly the kind of juggling of schedules and careful dead-reckoning navigation that I am utterly lame at.
This is why I depend on online journey planners (like these versions for San Francisco and London). I also walk around quite a bit, trying hard not to get lost. A little pocket GPS and an online street address to latitude/longitude converter have revolutionised my wanderings, around and apart from public transport trips. I hardly ever get lost anymore, and I rarely underestimate how long it will take to get somewhere.
There’s just a whole stack of destinations that this tech has let me see are perfectly reachable without a car, even in California.
Now add into the mix services like NextBus, which monitors and shares info on the realtime position of all the buses in San Francisco. Wrap it all into some portable device (or wireless service), that lets me provide an street address, and plots a route and ETA on the fly.
I feel confident with more realtime info, and realtime positioning, a lot more folk would be tempted by public transport, or indeed walking, than now.
That it takes slightly longer to get places doesn’t bother me – I get a lot more done on a bus or train than I do even as a passenger in a car. The cost is a pain in the Valley ($4.00 for a day pass), but in most decently-run trans areas that burden is less acute.
No, the largest hurdle public transport has to overcome, I think, is the feeling of powerlessness and unpredictability it induces in most people. I think you can go a long way to reducing that – without requiring any heavy initial investments in public transport itself, by harnassing this new tech. It’ll never be for anyone – but it’s certainly increased my usage, and appreciation of, even one of the flimsiest public trans system in the world.