David Docherty, a man who, when he wasn’t bemoaning the immoral anarchy of the Net , was hiring “viral marketeers” to spam newsgroups with fake environmental groups to plug his new novel, finally departed his job at Telewest. His title was “Head of Broadband Content”, which is like being “Man In Charge Of What People Should Say On The Telephone”.
In his parting shot in the Guardian, he says that we’re a “cookie monster” generation, who want everything to be free. He says that the programmers behind P2P are “like Fagin in Oliver Twist – they just want to pick a pocket or two”. And that’s why broadband has failed, apparently.
I can’t think of a single word to say, except: how did he last so long? See ya, Chicken Dance Elmo. Hope you do better in a market intended to promote fictions.